Top 5 Social Apps in Latin America Q3 2023

In the third quarter of 2023, the top 5 social apps in Latin America demonstrated varied performance in terms of downloads, revenue, and active users. Here's a detailed look at their trends.

TikTok TikTok experienced a remarkable increase in weekly revenue, starting from approximately $773K at the end of June and peaking at around $1.1M in mid-September. Weekly downloads saw a significant peak in mid-September with around 4.6M downloads. Active users fluctuated slightly but remained robust, starting at 166M and ending around 168M.

Threads Threads, from Instagram, had an impressive start with nearly 19.4M downloads in the first week of July, followed by a drop to approximately 755K by the end of September. Active users also saw a decline from 16.9M in early July to about 9.4M by the end of the quarter.

Instagram Instagram's revenue showed a mixed trend, starting at about $617K at the end of June, dipping to $211K in mid-July, and then recovering to $434K by the end of September. Weekly downloads were stable, ranging between 2.2M and 2.5M. Active users stayed consistently high, hovering around 200M throughout the quarter.

Facebook Lite Facebook Lite maintained steady revenue, averaging around $90K to $100K weekly. Downloads remained consistent, with a slight peak at approximately 2.4M in mid-September. Active users showed minimal fluctuation, consistently around 300M.

X X had a relatively stable revenue, averaging around $40K per week. Downloads peaked at about 699K in early July but gradually declined to around 375K by the end of September. Active users saw a slight decline from 49.2M at the end of June to approximately 45M by the end of the quarter.

These insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.